USA Today Ad

I’m very excited about this shoot on many levels.  First of all, this represents a more bold direction for our organization and a powerful Call To Action that will be seen by millions of women.  Second of all, I’m thrilled with how the final image turned out and to have one of my images in a big national ad campaign.  We shot Ashley on a lit white backdrop with a 5 foot Octabank, camera left parallel to her hand and face.  Then we filled in some light with a small umbrella, camera right.  A very talented Dallas artist, Mark Ross, created this awesome “cancer” effect.  Under the direction to “make it look ominous, alive, and like it’s rushing in to consume her, but she’s stopping it”.

Ashley Movold was our awesome model for this shoot.  She was especially motivated, because her mother was a victim of breast cancer.  We are so proud of Ashley.

It’s funny, when you’re directing models for a shoot, usually the best way to get a certain look from them is to get them to act a certain role.  Giving them a reference point is incredibly helpful.  So, while she was having her make-up done by the amazing Valerie Bell, I let her watch the scene in The Matrix where Neo holds his hand up to stop the bullets.  The look of confidence as he’s saying, “No”.  That was the inspiration for the look on her face.  Resolve, confidence, peace, but firmness.  She was very fired up from watching this and I think she really did a great job representing this.

A big thanks to everyone. Now for all of you women who have not taken 60 seconds to create your Early Detection Plan, PLEASE do it now.  It could save your life.

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Behind the scenes at fashion week

I spent a couple hours snapping shots of some of the models and celebs that were coming and going from the Lincoln Center in NYC on Tuesday.  I intentionally didn’t retouch any of the models because I wanted you to see that they’re human beings.  No one is perfect. To be a successful runway model in the present industry, a girl has to be genetically stick-thin and then starve herself.  I think that’s really sad and should change.  But I suspect that it won’t.

The infamous queen of fashion, Anna Wintour, descending from the fashion heavens.

Evan LysacekVera WangSerena Williams

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Fitness shoot – Jody Feil

Last week we shot some promo photos for an amazing fitness coach, Jody Feil.  She is one of North Dallas’ finest fitness instructors.  With someone as photogenic as her, all you really need to do is just get her in front of the lights and start snapping photos.  If you’re interested in getting in some serious shape, check out Jody’s website HERE

Diet & Nutrition - June 9, 2012 - 8:12 pm

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